Regulation

For-profit company Google is supposedly a bad company for altering its search results for profit - supposedly harming consumers - but every aspect of its algorithm is for profit. The FTC is claiming domination over Google's algorithm. Every website that does search engine optimization alters its Google result for profit. This is a smokescreen. Something bigger is going on here. Google seems to be a target of a coordinated attack. Google's search algorithms and results belong to Google. It can do what it wants with them.

The new narrative about this is the FTC allowed Google to get away with something.