The USPS is
embracing free to promote its business.
"The agency is now offering free online tracking for priority mail
shipments, free insurance and date-specific delivery so customers know
whether a package will arrive in one, two or three days.
Postal
officials said Wednesday they expect the changes to generate more than
$500 million in new annual revenue. The changes — including redesigned
boxes and envelopes — are effective immediately."
Apparently there were no incentives for them to do this before.
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